Whether you?re franchising your business or you already own a franchise, search engine optimization (often shortened to SEO) provides tangible, lucrative value to all business owners who could benefit from a wider customer base. Search engine optimization, the practice of expanding and promoting a website, utilizes the nearly infinite audience using search engines to funnel more visitors onto your site.
?In this day and age, any and all franchise business plans should include strategies to grow a franchise?s online presence ? that?s where SEO comes in.? SEO can dramatically improve your online brand awareness by boosting your website?s search engine rankings in order to heighten online traffic across the site.
?Let?s say your company is a frozen yogurt store in Tempe. When you decide to open up several more stores, you?ll likely go to Google or Bing and search for ?franchising your business? or ?how to franchise your business.? Instead of Upside Group Franchise Consulting?s website appearing on the fourth or fifth page of search results, SEO strategies can heighten the rankings to be the first search result listed.
?If you consider your personal search engine norms, you probably only visit the first several websites listed. The higher your website ranks for high-volume search terms (such as ?how to franchise your business?), the more visitors reach your site and the more customers you?re now ready to conduct business with.
?Common SEO strategies include changing the way your site?s content is worded, fully utilizing social media, and getting more credible websites to link to your site. Franchising your business is a challenge, but SEO can help lighten your load.
?For more tips and tricks to grow your customer base and improve your business, contact Upside Group Franchise Consulting today!
Source: http://www.upsidefranchiseconsulting.com/blog/?p=977
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