Nip That Social Media Crisis In The Bud With uberVU Signals

uberVU already offers a dashboard for monitoring social media conversations about your company, but CEO ?Mark Pascarella and founder/Chief Product Officer Vladimir Oane says it's time to help brands find the crucial signals in the social media noise. So they're launching a new feature today called, predictably, uberVU Signals. Nowadays, whenever I meet with a social media monitoring company, they want to talk about the need to move the technology beyond the flood of data. Pascarella says that for uberVU, that means taking "a really sophisticated set of algorithms at the intersection of big data and artificial intelligence" and using those algorithms to find the social media updates that could become important to you, based on things like influence, sentiment, volume, and demographics.

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